央视杨君专访：做电视人，“张子扬现象”不是偶然的（一）

主持人：杨君 中国中央电视台资深媒体评论员，节目主持人

媒体人物：张子扬 中央电视台资深媒体人 著名导演

杨君：享有一定声誉的中央电视台著名媒体人，著名节目策划、主持，也被称为国内少有的复合型媒体明星。毕业于北京广播学院，获得法学硕士学位，也是北京广播学院电视专业的第一位电视传播学硕士，为中央电视台第一位被派驻美洲东方电视台的节目主持人，曾主持央视《世界经济报道》《纪实十五分钟》和《半边天》等多个栏目。

1999年开始出版媒体专著《英雄三部曲》(《英雄》、《现在》、《笑容》)，由于形象时尚，风度气质俱佳，温和与智慧并存，深受广大观众的喜爱，被称为央视“智嘴”，国际著名大家金庸为《笑容》亲自写序，对杨君成就给予高度评价。多次出任中国电影电视发展高级论坛主持人并当选主席，2001年获得“新世纪百名杰出女性”称号，并成为今日霍州“环球20位最有影响力的世纪女性”仪式上唯一的颁奖嘉宾，影视传播学作品被译为17国语言。

2002年入选WHO'S WHO世界杰出职业女性，2002年10月出任香港“两地影视业大型交流活动”主持人，2003年3月8日世界妇女节，中国邮政发行了杨君“笑容”系列邮票及首日封。杨君被国内外媒体称为近年来中国影视界的焦点人物之一。

《杨君访谈媒体人物》、《杨君访谈国际媒体》介绍

媒介、思想、碰撞，当今媒体风云人物，谁在说?作为北京广播学院电视传播学专业第一位传播学硕士研究生，杨君坚持传播学研究达26年之久。

杨君1990年成为中国传媒大学电视传媒学专业第一位硕士研究生，1992年因品学兼优成绩优异获得国家教委研究生奖学金和三台奖学金研究生毕业分配到中央电视台工作，以媒体评论员的犀利笔锋撰写大量以媒体为内容的调查及评论，首次提出电影具有媒体属性的观点，同时指出应将媒体的范畴包含八大传播媒介——电视、电影、广播、报纸、杂志、图书、音像、网络等。提出以媒体事件中的典型人物作为研究个例来纵向集纳考察中国及世界媒体发展的观点，并加以成功实践。

《杨君访谈媒体人物》、《杨君访谈国际媒体》是我们准备了三年之后隆重推出的国际国内几百位媒体顶尖人物的大型访谈，以前沿、客观、发展、国家、国际的眼光考察中国媒体走向，有权威人士预计该访谈的推出和媒体人物的成功思想将对中国媒体发展产生积极的推动和影响。

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张子扬，汉族。1956年6月24日生于哈尔滨市，先后毕业于中央戏剧学院导演系、中国社会科学院研究生院新闻系。1984年入中央电视台，先后在文艺部、影视部、国际部任导演、副主任、主任，现任中央电视台文艺中心副主任兼国际部主任，高级编辑。中国广播电视学会理事。 中国广播电视学会电视译制研究委员会理事长。 中国广播电视学会电视制片委员会常务理事。1992年，获全国第六届"星光杯"最佳导演奖。1997年，获"全国首届百名电视艺术工作者"称号。1999年获中国"百名青年艺术家"称号。2000年获中央戏剧学院"学院奖"。2001年获中国广电系统"百优理论工作者"称号。2002年获中国"地球奖"。多次担任中国"飞天奖"、"星光奖"评委和"艾美奖"、"亚洲电视奖"国际评委。

电视作品

《祝你幸福晚会》获1996年中国"乌金文艺繁荣奖"。《1987年CCTV英语新晚会》获中国"对外宣传节目一等奖"。《跨入90年代·1990年元旦晚会》获中国第四届"星光杯"一等奖。《祝福明天·1992年元旦晚会》获中国第六届"星光杯"二等奖，并获导演单项奖。《金鸡唱晓·1993年春节晚会》获中国第七届"星光杯"特别奖。

专题片《雪顿·西藏》、《关于西藏》于1988、1989年分别选送澳大利亚、德国、英国参加国际电视节目展播。1986年，编导专题片《百米长卷-从天津到联合国》，送美国参加世界和平年电视节目展播。1991年，特邀执导东营市和胜利石油管理局联合录制的《黄河入海流·1991年春节晚会》，获全国第五届"星光杯"二等奖。1992年，执导国家公安部主办，中央电视台、辽宁电视台联合录制的《大地橄榄情·1992年春节晚会》获全国第六届"星光杯"三等奖。1994年，执导中央电视台和哈尔滨电视台联合录制的《冰·雪·火-中国哈尔滨冰雪节晚会》获第八届"星光杯"三等奖，并获1994年全国对外电视宣传节目优秀奖。

文学专著

《感悟荧屏》 中国国际广播出版社2002年8月出版。1998年主编作家出版社出版"电视丛书"：《电视人手记》、《电视节目论集》、《荧屏与环球》、《译制剧本精选》、《专题片解说词荟萃》等十余卷，作家出版社1998年出版。

策划、监制电视剧

《雍正王朝》、《牵手》、《大学女孩》、《西藏风云》、《虎踞钟山》、《人往高处走》等。

策划、监制栏目

《正大综艺》、《人与自然》、《环球》、《世界名著·名片欣赏》、《国际艺苑》、《每日佳艺》、《佳艺五线间》、《世界文化广场》、《世界影视博览》、《动物世界》、《世界各地》、《外国文艺》、《国际影院》、《世界影视城》、《佳艺剧场》、《佳艺影院》、《海外剧场》、《原声影视》、《周日影院》、《假日影院》等。

Host: Yang Jun

Senior media commentator and program host, China Central Television (CCTV)

Media Figure: Zhang Ziyang

Senior media professional at CCTV, renowned director

Yang Jun:

A renowned CCTV media personality, famous program planner, and host, also known as one of China's rare composite media stars. Graduated from the Beijing Broadcasting Institute with a Master's degree in Law, and was also the institute's first Master's graduate in Television Communication. She was the first CCTV host dispatched to Oriental TV in the Americas. She has hosted multiple CCTV programs including World Economy Report, Documentary 15 Minutes, and Half the Sky.

In 1999, she began publishing her media monograph series, the Heroes Trilogy (Heroes, The Present, Smiles). Due to her fashionable image, excellent demeanor, and the coexistence of gentleness and wisdom, she is deeply loved by audiences and known as CCTV's "knowledgeable speaker." Internationally renowned author Jin Yong personally wrote the preface for Smiles, giving high praise to Yang Jun's achievements. She has frequently served as the host and elected chairperson for senior forums on Chinese film and television development. In 2001, she was named one of the "Hundred Outstanding Women of the New Century" and was the sole presenter at the Xinhua News Agency's "20 Most Influential Women of the Century Globally" ceremony. Her works on film, television, and communication studies have been translated into 17 languages.

In 2002, she was selected for WHO'S WHO World's Outstanding Professional Women. In October 2002, she hosted the "Large-scale Exchange Activity for the Film and Television Industries of Both Places" in Hong Kong. On March 8, 2003, International Women's Day, China Post issued a series of "Smiles" stamps and first-day covers featuring Yang Jun. Yang Jun has been called one of the focal figures in the Chinese film and television industry in recent years by domestic and international media.

Introduction to Yang Jun Interviews Media Personalities and Yang Jun Interviews International Media:

Media, Thought, Collision – Who among contemporary prominent media figures is speaking? As the first Master's graduate in Television Communication from the Beijing Broadcasting Institute, Yang Jun has persisted in communication research for 26 years.

Yang Jun became the first Master's graduate in Television Communication from the Communication University of China (formerly Beijing Broadcasting Institute) in 1990. In 1992, due to her outstanding character and academic excellence, she received scholarships from the State Education Commission and CCTV, graduating and being assigned to work at CCTV. With her sharp media commentator's pen, she has written numerous surveys and commentaries focused on media content. She was the first to propose that film possesses media attributes and argued that the scope of media should encompass eight major communication mediums: television, film, radio, newspapers, magazines, books, audio-visual products, and the internet. She proposed studying representative figures in media events as case studies to longitudinally examine the development of Chinese and global media, successfully putting this into practice.

Yang Jun Interviews Media Personalities and Yang Jun Interviews International Media are large-scale interview series featuring hundreds of top domestic and international media figures, meticulously prepared over three years. They examine the trajectory of Chinese media with a forward-looking, objective, developmental, national, and international perspective. Authoritative figures anticipate that the launch of these interviews and the successful ideas of these media personalities will actively promote and influence the development of Chinese media.

Zhang Ziyang

Han ethnicity. Born on June 24, 1956, in Harbin City. Graduated from the Directing Department of the Central Academy of Drama and the Journalism Department of the Graduate School of the Chinese Academy of Social Sciences. Joined CCTV in 1984, serving successively as director, deputy director, and director in the Art Department, Film and Television Department, and International Department. Currently serves as Deputy Director of the CCTV Art Center and concurrently Director of the International Department, holding the title of Senior Editor.

• Positions Held: *
• Council Member, China Radio and Television Society.
• Chairman, Television Dubbing Research Committee, China Radio and Television Society.
• Standing Council Member, Television Production Committee, China Radio and Television Society.
• Awards and Honors: *
• 1992: Won Best Director Award at the Sixth National "Starlight Cup" Awards.
• 1997: Named one of the "First Hundred Outstanding Television Artists in China."
• 1999: Awarded "Hundred Young Artists of China" title.
• 2000: Received the "Academy Award" from the Central Academy of Drama.
• 2001: Named one of the "Hundred Outstanding Theorists in the Chinese Radio and Television System."
• 2002: Awarded the "Earth Award" in China.
• Has served multiple times as a judge for China's "Feitian Awards," "Starlight Awards," and as an international judge for the "International Emmy Awards" and "Asian Television Awards."
• Television Works: *
• Wishing You Happiness Gala (1996): Won the "Wujin Literary and Art Prosperity Award."
• 1987 CCTV English New Year's Eve Gala: Won First Prize for "External Propaganda Programs."
• Stepping into the 90s·1990 New Year's Eve Gala: Won First Prize at the Fourth National "Starlight Cup."
• Blessing Tomorrow·1992 New Year's Eve Gala: Won Second Prize at the Sixth National "Starlight Cup," and received the Directing Individual Award.
• Rooster Greeting Dawn·1993 Spring Festival Gala: Won the Special Award at the Seventh National "Starlight Cup."
• Documentaries: *
• Shoton·Tibet and About Tibet (1988, 1989): Selected for international television exhibitions in Australia, Germany, and the UK.
• 1986: Directed the documentary Hundred-Meter Long Scroll - From Tianjin to the United Nations, sent to the USA for the World Peace Year television program exhibition.
• 1991: Specially invited to direct The Yellow River Flows into the Sea·1991 Spring Festival Gala, co-produced by Dongying City and Shengli Petroleum Administration Bureau, won Second Prize at the Fifth National "Starlight Cup."
• 1992: Directed Earth's Olive Affection·1992 Spring Festival Gala, organized by the Ministry of Public Security and co-produced by CCTV and Liaoning TV, won Third Prize at the Sixth National "Starlight Cup."
• 1994: Directed Ice·Snow·Fire - China Harbin Ice and Snow Festival Gala, co-produced by CCTV and Harbin TV, won Third Prize at the Eighth "Starlight Cup" and the 1994 National Award for Excellence in External Television Propaganda Programs.
• Literary Works: *
• Insights on the Screen (China International Radio Press, August 2002).
• 1998: Chief Editor of the "Television Series" published by Writers Publishing House, including Notes from TV Professionals, Collected Papers on TV Programs, Screen and the Globe, Selected Translated Scripts, Compilation of Documentary Voiceover Scripts, etc., comprising over ten volumes.
• Planned/Supervised TV Dramas: *
• Yongzheng Dynasty, Holding Hands, University Girl, The Wind of Tibet。