Dongguan Breaks Out with Niche Success
As more sellers flood into the cross-border market—whether in clothing, beauty products, or 3C electronics—the competition is fierce. In response, some sellers have chosen to look beyond the mainstream and focus on lesser-known markets.
Recently, Guangdong Bangze Chuangke Electrical Appliances Co., Ltd. (hereinafter referred to as \"Bangze Chuangke\"), headquartered in Dongguan City, has had its IPO application accepted by the Northern Exchange and is under inquiry. Dongguan Securities is the sponsoring institution. This marks the official start of Bangze Chuangke's IPO journey, with plans to raise 400 million yuan through public offering.
Public information shows that Bangze Chuangke was established in March 2005 and has been deeply cultivating the industry for nearly twenty years. It has built an integrated operational system that includes independent research and development, original design, multinational production, global sales, and localized services, aiming to provide innovative and reliable office and household electrical products to global consumers.
After years of meticulous work, Bangze Chuangke has accumulated multiple appliance brands, including Bonsaii and Bonsen for office appliances, and Bonsenkitchen, AromaRoom, and Fresko for household appliances. Its product range includes shredders, laminators, vacuum sealers, and hand blenders, all available on platforms such as Amazon, Walmart, and Best Buy.
With ambitions to list on the main board of the Northern Exchange, Bangze Chuangke naturally boasts impressive performance figures.
Data indicates a steady rise in Bangze Chuangke's performance from 2022 to 2024, with revenue increasing from 1.071 billion yuan to 1.51 billion yuan. Net profits over the three years were 7.1412 million yuan, 108 million yuan, and 148 million yuan, respectively. In terms of sales distribution, overseas revenue accounted for 1.019 billion yuan, 1.118 billion yuan, and 1.456 billion yuan from 2022 to 2024, comprising 95.34%, 96.43%, and 96.98% of total revenue.
Entering the first quarter of 2025, the company continued its strong growth momentum, achieving 423 million yuan in revenue, up 22.18% year-on-year, and a net profit of 44.45 million yuan, up 32.8% year-on-year. With this trend, Bangze Chuangke's performance for this year is expected to reach new heights.
An impressive performance sheet is evidently a crucial condition for a company's IPO. If Bangze Chuangke can maintain its current development trajectory, successful listing seems only a matter of time.
Profitable Niche Market Paths
It's worth noting that despite the plethora of electronic categories involved, Bangze Chuangke's most significant product line remains shredders.
Specifically, the Bonsen brand under Bangze Chuangke is well-known in the shredder category. On Amazon, certain models of Bonsen shredders have consistently ranked in the top two for sales in their category. For instance, a model priced at nearly $300 has monthly sales exceeding 800 units, with revenues surpassing $240,000.
According to Datalnteko's statistics, the global shredder market was approximately $3.5 billion in 2023. In the past year alone, Bangze Chuangke's shredder sales revenue reached 684.5 million yuan, capturing 2.76% of the global market share. Moreover, considering China's customs data and Bangze Chuangke's 2024 shredder export figures, the company accounted for over one-fifth of China's total shredder exports.
This illustrates that seemingly niche markets often harbor immense business opportunities. Although the shredder market is smaller compared to consumer electronics and household appliances worth billions, its demand growth remains stable, especially in commercial, financial, and governmental sectors. Hence, the unremarkable shredder has become a cornerstone business for Bangze Chuangke, providing strong momentum for its growth.
\"As they say, there are many ways to Rome.\" Looking across the global e-commerce market, sellers like Bangze Chuangke, who choose niche segments, often quietly prosper.
Take, for example, the Tiny Hands Jewelry brand founded by Mei Pak, an Asian-American girl who started her business in high school, selling handmade clay jewelry on e-commerce platforms. Despite fierce competition in the jewelry market, Mei's unique clay textures and miniature designs stood out among the crowd, successfully carving out a niche.
Later, Mei Pak collaborated with numerous magazines, websites, and blogs, expanding the brand's influence through extensive third-party reviews, leading to continuous revenue growth. Since 2025, the brand's sales have exceeded $1.8 million. Mei's successful entrepreneurship now ensures her a stable income of hundreds of thousands of dollars annually.
In summary, the stories of Bangze Chuangke and Mei Pak remind us that developing prospects are not solely found in large categories with high demand. Instead, seemingly niche markets also hold unlimited potential.
Author | Li Bufan
