Recently, Bertil Butturini, the Italian 3D artist behind the IP art toy "BERTILO," visited Dongguan for the first time to attend the 15th China International Animation Copyright Fair (ACTIF). This also marks the first time "BERTILO" has returned to its "birthplace" Dongguan.
With its adorable pink appearance, "BERTILO" was jointly created by Butturini and his wife, Chinese illustratorLi Jing. When designing the physical art toy, they drew significant inspiration from "Nailoong," an animation IP from Shenzhen City, Guangdong. "I really like Nailoong's rounded shapes and line design, which gives me a sense of ease and joy," said Butturini. He added that the image design of Nailoong aligns perfectly with BERTILO's design philosophy—let go of anxiety, embrace yourself, and enjoy every lighthearted and lovely moment.
Dongguan is considered BERTILO's birthplace because most of its physical products are manufactured in local factories. "We chose Dongguan because the factories here can perfectly bring our designs to life," Butturini explained.
In 2022, "BERTILO" held its first exhibition in Shenzhen, and in 2024, its outdoor inflatable installation "BERTILO Drifts in Barra" was displayed in Macao. Speaking about the art toy culture of Guangdong–Hong Kong–Macao Greater Bay Area(GBA), Butturini remarked, "With great design, an open mindset, and the manufacturing edge of the GBA, trendy IPs can definitely succeed here."
Source:PEARL
意大利潮玩IP“粉小胖”有大湾区血统
近日，“粉小胖BERTILO”的IP设计师、意大利三维艺术家博蒂尔（Bertil Butturini）首次来到东莞参加第十五届中国国际动漫博览会。这也是“粉小胖BERTILO”首次来到它的“出生地”东莞。
有着粉色可爱外表的“粉小胖BERTILO”由博蒂尔和他的妻子——中国插画师李婧联合创作。在设计实体潮玩时，广东深圳的动漫IP“奶龙”成为了他们重要的灵感源泉。“我特别喜欢奶龙圆润的形状和线条设计，它带给我一种轻松、愉悦的感觉。”博蒂尔表示，奶龙的形象设计与粉小胖的创作理念不谋而合：放下焦虑，接纳自我，享受每一个轻松又可爱的瞬间。
之所以说东莞是“粉小胖”的出生地，则是因为“粉小胖”实体产品大部分是在东莞的工厂生产。“我们选择东莞，是因为这里的工厂能精准呈现我们的设计需求。”
2022年，“粉小胖”的中国首展落地深圳；2024年，户外水上充气装置《粉小胖游塘》在澳门展出。在谈到粤港澳大湾区的潮玩文化时，博蒂尔深有感触：“只要有好设计、开放的心态，加上‘湾区造’的优势，潮流IP完全可以在这里获得成功。”
文｜记者 刘泳希 赵鹏
翻译｜盛嘉
英文审校｜林佳岱
