TMTPOST -- In China’s highly competitive consumer electronics landscape, companies are finding that partnerships across the supply chain are critical to staying ahead of rapidly shifting consumer preferences. One example is the three-year collaboration between display giant BOE Technology Group and e-commerce platform JD.com, which the two companies say is helping accelerate the journey from lab-based innovation to real-world consumer products.
Launched in 2025, the so-called “Shuangjing Empowerment Initiative” aims to build the shortest value pathway from display technology research to the end-user market. At the center of the partnership is a joint effort to integrate BOE’s display innovations with JD.com’s vast trove of consumer data, logistics expertise, and retail reach.
“The collaboration between BOE and JD.com is a joint effort where both sides are moving toward each other,” said Liu Zhiqiang, Senior Vice President and Chief Technology Officer of BOE, in an interview. “BOE possesses cutting-edge core technologies, but also needs to respond quickly to changing consumer demands. JD.com, as a technology and service company rooted in supply chain management, has a user base of 300 million high-quality profiles. Through this partnership, both parties complement each other’s strengths, not only empowering one another, but also driving value upgrades for partners across the industry chain.”
A key outcome of the tie-up has been the establishment of a Technology Innovation Joint Research Institute, where the two companies use a C2M (Customer-to-Manufacturer) model to co-develop products. JD.com’s data analytics help BOE test and refine new display technologies, while consumer feedback is fed directly into product development. Together, they also launched the “S+ Display Certification Standard,” which focuses on visual performance and user experience.
In addition, the two firms operate the BOE Technology Brand JD.com Self-Operated Flagship Store, positioned as the first online immersive technology experience center. It highlights smart terminals powered by BOE’s three display technologies — ADS Pro, f-OLED, and α-MLED — from major consumer brands.
